From Tradition to Trendsetting | How Interflora Continues to Redefine Floral Creations
4 min read
Introduction to Interflora
Interflora is a global leading floral company that has been redefining the art of flower delivery for over 90 years. Established in 1923, the company was initially named "Florists' Telegraph Delivery" and operated as a wire service for florists to communicate with each other about orders. Today, Interflora has evolved into an innovative network of independent florists who work together to provide customers with top-quality and personalized floral arrangements.
The company's mission is simple - to make sending flowers a joyful experience for both the sender and recipient. With this goal in mind, Interflora continues to break boundaries and set new trends in the floral industry. From traditional bouquets to extravagant installations, Interflora offers an extensive range of floral creations suitable for any occasion.
The evolution of floral design at Interflora
Over the years, floral design has gone through a significant evolution at Interflora. From traditional bouquets to trendsetting arrangements, Interflora has continuously pushed the boundaries and redefined what is possible with flowers.
In the early days of Interflora, floral designs were centered around traditional styles such as Victorian or English garden-inspired arrangements. These designs typically featured a variety of blooms in soft pastel colors and were often arranged in classic round or cascading shapes. While these designs were popular and well-received by customers, Interflora recognized the need for innovation and began experimenting with new techniques and styles.
One of the first major shifts in floral design at Interflora came with the rise of modernism in art and design during the mid-20th century. This movement emphasized clean lines, geometric shapes, bold colors, and minimalism – elements that would soon make their way into floral design as well. Interflora embraced this change and started incorporating modern elements into their arrangements, creating sleek and sophisticated designs that appealed to a younger demographic.
Key elements of Interflora's unique style and approach
Interflora has been a leader in the floral industry for over 100 years, and their unique style and approach to creating beautiful floral arrangements is what sets them apart from other florists. Here are some key elements that make Interflora's style and approach truly unique:
1. Quality Flowers: At the heart of every Interflora creation is a selection of high-quality, fresh flowers. They have developed relationships with the best growers around the world to ensure that their customers receive only the freshest and most beautiful blooms.
2. Innovative Designs: Interflora prides itself on being a trendsetter in the floral design world. Their team of skilled florists are constantly coming up with new and creative ways to arrange flowers, incorporating modern techniques while also staying true to traditional styles.
3. Attention to Detail: From choosing the perfect color scheme to adding small touches like ribbons or greens, Interflora pays close attention to every detail when creating their arrangements. This ensures that each piece is unique and tailored specifically for its recipient.
Sustainability practices at Interflora and their impact on the industry
Sustainability has become a major concern in the floral industry, with many consumers and businesses looking for ways to reduce their environmental impact. Interflora is committed to implementing sustainable practices throughout its operations, from sourcing flowers to delivery methods. These efforts have not only had a positive impact on the environment but have also set a new standard for sustainability in the floral industry.
One of the primary ways Interflora promotes sustainability is through responsible sourcing of flowers. The company works closely with its network of local florists to ensure that they use ethically grown and harvested flowers. This includes supporting fair labor practices and avoiding the use of harmful pesticides and chemicals. By prioritizing locally sourced flowers, Interflora reduces the carbon footprint associated with long-distance transportation and supports small-scale flower farmers.
Conclusion
In conclusion, Interflora has successfully transformed the traditional floral industry into a trendsetting force. Through their innovative and creative approach to flower arrangements, they have become a go-to source for stunning and unique displays that capture the essence of any occasion. With their commitment to quality and excellent customer service, it is no surprise that Interflora continues to redefine what it means to send flowers.
