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Lulus: A Fashion Brand with Staying Power Since the 1990s

4 min read

February 2, 2023

Are you on the hunt for a fashion brand that has been around for decades and still manages to stay relevant? Look no further than Lulus. Since their founding in the late 1990s, this brand has made a name for themselves as trendsetters with staying power. With a commitment to quality, affordability, and inclusivity, Lulus continues to be a favorite among fashion-forward individuals of all ages. In this blog post, we’ll dive into what makes Lulus so special and how they’ve managed to maintain their place in the ever-changing world of fashion.

Lulus was founded by two sisters, Susan and Sarah, who were passionate about fashion. The sisters started the brand because they wanted to offer trendy and affordable clothing options to women of all sizes. Lulus has since become a go-to source for stylish clothing at an affordable price.

The brand is beloved by celebrities and everyday women alike. Lulus has been featured in magazines such as Vogue, Elle, and Glamour. Celebrities who have worn Lulus include Jennifer Lopez, Kendall Jenner, Rihanna, Gigi Hadid, and Blake Lively.

Lulus is headquartered in Chico, California. The company operates over 50 stores across the United States, as well as an online store. Lulus offers free shipping on orders over $50 and free returns within 30 days of purchase.

History of the Brand

Lulus is a fashion brand that has been around since the 1980s. The company was started by two sisters, who were inspired by their mother's sense of style. They started the company with a small line of clothing, and it has since grown into a global brand. Lulus is known for its affordable, yet stylish clothing. The brand offers a wide range of items, from tops and dresses to shoes and accessories. Lulus also has a plus-size line, called Lulu's Curves. The brand is beloved by celebrities and fashionistas alike for its trendy yet wearable pieces. Lulus has been featured in major publications such as Vogue, Elle, and InStyle.

How Lulus Transformed Over Time

Lulus was founded in the early 1990s as a small, brick-and-mortar store in Chico, California. The company has since transformed into a leading online retailer of women’s fashion. Lulus offers affordable, on-trend clothing, shoes, and accessories for women of all ages. The company has a loyal following of fashion-savvy women who appreciate the brand’s trendy yet wearable styles.

Lulus has evolved with the times to meet the needs of its customers. In the early days, Lulus was known for its vintage-inspired clothing. Today, the brand offers a mix of trend-driven and classic pieces that can be worn for any occasion. Lulus has also expanded beyond apparel to offer a range of fashion-related content, including style tips and celebrity interviews.

The company’s commitment to offering stylish yet affordable clothing has made it a go-to destination for budget-conscious fashionistas. Over the years, Lulus has continued to grow and evolve, but one thing remains constant: its dedication to helping women look and feel their best.

-Floral prints: Floral prints are always popular in spring and summer, and Lulus has offered its own take on this trend with pretty patterned dresses, tops, and even swimwear.

-Off-the-shoulder styles: Off-the-shoulder tops and dresses were everywhere last summer and Lulus had plenty of stylish options to choose from. This year, the brand is still offering off-the-shoulder styles but is also branching out into other trendy silhouettes like cold shoulder and one shoulder cuts.

-Midi skirts: Midi skirts have been having a moment for a few seasons now and Lulus has been right on trend with its selection of pretty pleated skirts, wrap skirts, and more.

Whether you’re looking for a new dress for a special occasion or just want to update your everyday wardrobe, Lulus is always worth checking out for the latest trends at great prices.

Conclusion

Lulus is a fashion brand with staying power since the 1990s. From its humble beginning as a small boutique in Chico, California, to becoming an internationally recognized fashion powerhouse, it’s clear that the brand has something special and unique about it. By offering trendy styles at affordable prices and providing excellent customer service, Lulus has been able to stay ahead of its competition for decades. With trendsetting apparel for any occasion and budget-friendly prices for all customers, it is easy to see why so many people have chosen this timeless clothing company over the years.