Scheels | A Family-Owned Legacy in the Heart of American Sports Culture
3 min read
Introduction to Scheels
Scheels is a family-owned and operated business that has been in the sporting goods industry for over 100 years. The company was founded in 1902 by Frederick A. Scheel, and today is run by his grandson, Steve Scheel. Scheels is headquartered in Fargo, North Dakota, and has 26 locations across the United States.
Scheels is more than just a sporting goods store; it is a destination for those who love sports and outdoor recreation. The company prides itself on providing a unique shopping experience, complete with interactive displays, knowledgeable staff, and a wide selection of products.
History of Scheels
In 1902, Frederick A. Scheels opened a small hardware store in Bismarck, North Dakota. The store was a success, and in 1918 Scheel expanded by opening a second location in Fargo, North Dakota. The company continued to grow, and by the mid-1900s Scheel had stores in several Midwestern states. Today, Scheels is one of the largest sporting goods retailers in the United States, with 26 locations across 12 states.
The company has always been family-owned and operated. Frederick's son Oscar took over the business after his father's death in 1930, and Oscar's son Dick became president in 1960. Dick's sons Steve and Mike are now co-presidents of the company. The fourth generation of Scheels family members is also involved in the business, with 14 members working across all levels of the company.
Scheels is more than just a sporting goods store; it's a destination for families and sports enthusiasts alike. In each of its stores, Scheels offers a unique experience with interactive displays, a variety of events, and knowledgeable staff members who are passionate about sports. From its humble beginnings as a hardware store to its current status as a leading retailer, Scheels has remained true to its roots as a family-owned business committed to providing an enjoyable shopping experience for everyone who walks through its doors.
Future of Scheels
In the heart of American sports culture, Scheels is a family-owned legacy. For more than 100 years, Scheels has been committed to bringing customers the best selection, quality and value in sporting goods and outdoor recreation. Today, Scheels is one of the largest independent sporting goods retailers in the country with 26 locations from coast-to-coast.
As we look to the future, our goal is to continue to provide our customers with an exceptional shopping experience. We will continue to invest in our stores and online presence, giving our customers access to the latest products and technology. We are also focused on expanding our product assortment and services to meet the ever-changing needs of our customers.
We are excited about what the future holds for Scheels and we remain committed to being your go-to source for all things sports and outdoors. Thank you for your continued support!
Conclusion
Scheels has been a family-owned business for over 100 years and is now one of the largest sporting goods retailers in the country. With its unique combination of history, product selection, customer service, and commitment to their local communities, it’s easy to see why Scheels has become so beloved by generations of sports fans. Whether you’re searching for the perfect gift or trying out some new gear for yourself, be sure to check out what Scheels can offer.
